OFFICERS
President
WESSON S. ANDERSON, CCM
Vice President
LEONARD TERRADISTA
Secretary
JOHN P. DORMAN
Treasurer
MARTIN A. HALE
DIRECTORS
CHRISTIAN J. DEWAILLY
LARRY T. HINES - Past President
GABRIELLE KEANE
JOHN SAMAYOA
MANAGING DIRECTOR
CHARLES D. DORN, CCM
Phone: (914) 921-3150
Facsimile: (914) 921-4150
charles@thedorngroup.com
OFFICE ADDRESS
30 West 44th Street
New York, NY 10036
WEB SITE
cmcny-cmaa.org

Courtesy dictates replying so that the Host Manager can properly provide.
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MEETING NOTICE
HOST: John P. Dorman
Speaker: Craig Berkel
A veteran of the private club industry, Craig leverages nearly fiteen years of experience having worked with private clubs in all facets including marketing, sales, business development and professional event manager. As former marketing/membership director for several private clubs, Craig has an intimate knowledge of the day to day challenges of the private club industry which allows him to his provide clients with a strategic plan of action. Additionally, Craig's experience includes working with clubs in various stages of development, from new club launches to the traditional well established clubs as well as international clubs.
Subject: Time to Invest:
Marketing, Membership & Internet
Private club recruitement, retention and member engagement have changed in the age of Web 2.0.
• How is your club leveraging the internet, e-mail, Google and social networks
to drive new memberships and boost non-revenue?
• What should be on your club's website? Do you need a public site a
members-only site or both?
• Should your club be on Facebook, YouTube, LikedIn or Twitter?
• How can nonprofit clubs utilize search engine optimization (SEO)?
PLACE: University Club
One West 54th Street New York, NY 10019
Tel: (212) 572-3400 Fax: (212) 572-3495
DATE: Tuesday, May 11, 2010
TIME: 4:30 - Arrival
5:00 - Meeting
5:30 - Education
Dinner to follow
_________________________________________________________
Tuesday, May 11, 2010 CMCNY Response form
Respond to: John P. Dorman
University Club
________________ I plan to attend the Meeting only
________________ I plan to attend Meeting and Dinner
________________ I plan to have_____guest(s). Note: There will be
a $60.00 charge per guest.
________________________ _______________________
Name Club
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